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Membership in Professional Bodies:

Life Member AIMA, (All India Management Association), LM 201111086

 Member KMA (Kerala Management Association)

 Life Member Management Teachers Consortium (MTC, Global Trust)


 Editorial Board Member:  Acta- Scientific Open Access -Internationally peer-reviewed publishing group

Reviewer - Journal of Business and Retail Management Research (Scopus)


M.Phil. Thesis Guided    :         5

Invited Talks /Resource Person:

Conducted a workshop on Research at Sahrdya College for Advanced Studies, Kodakara, on 29/06/2017 (BBA Final Year Students)

Panel Expert in National Conference –Emerging Role of Commerce and Management in Digital India, on 18/02/2020 at Santhigiri Institute of Management, Vazhithala, Thodupuzha.


Articles published    :   National Journal:


 1. Building a brand winner with Manchester united (ISSN 0975 -5101)


  1. Status & Significance of HRM .NIPM Kerala Chapter Vol. XVIII, no: 4, April-June-2010


  1. Rural Market -Opportunity & Challenges (ISSN-0975 -5101)


  1. Archipelago’s Rings the Bell. IMD Management Researcher Vol.XVIII No2.October-

     December 2011 ISSN: 2230-8431


  1. How to Market Community Tourism (Ernakulam District), Journal of Management and

      Science, ISSN: 2249-1260/ 2250-1819


  1. A Study on Medical Tourism and Community Tourism Marketing (Strategy in Rural Area in

Ernakulm District) DCAS Journal of Management and IT Application 2012(July –

      December) (Bi Annual Journal), Vol: II No: 2 ISSN No: 2277-9728


  1. A Study on Health and Medical Tourism and its Marketing Strategy in Rural Area in

Ernakulum District. Indian Journal of Applied Research, Volume: 3, Issue: 8, Aug 2013, 

       ISSN - 2249-555X(Impact Factor-0.8215)


  1. Effectiveness of four p's of social marketing with reference to community Tourism

    Management, Innovator Peer Referred Research   Journal Vol: 7, No: 1 Jan, 2014, ISSN -


  1. Human Resource Development Climate: Intervention and Challenges, Journal of Global

       Research Computer Science & Technology (JGRCST) - Vol-II, Issue-II, October 2014, ISSN 




International Journal:


  1. Indian Journal of Commerce & Management Studies ISSN – 2229-5674 Internationally

    Indexedpeer reviewedJournal,,Vol–II, Issue -1 January 2011. 

    International Promotion: The Global Market Place

2. A study to find out the perception about technology with special reference to Thanal Resident

    Association The International Journal’s Research of Social Service &Management. Vol-I, No:5

    September   2011. ISSN:


  1. Perception about creating a brand called community tourism. International Journal of

Management Research & Review.May 2012/ Volume 2/Issue 5/Article No-23/847-857 ISSN: 



  1. A study on Community tourism and Its Impact in Kerala with Special Reference to

Ernakulam. (IRACST- International Journal of Research in Management & Technology 

     (IJRMT), ISSN: 2249-9563 Vol. 2, No.6, December 2012).


  1. Pitch process & its importance in advertisement, International Journal of Marketing and

    Technology (IJMT) Volume 2, Issue 11 ISSN: 2249- 1058 November 2012. (IC Value 5.09).


  1. Community Tourism and Its Challenges in Rural Areas. International Journal of Advanced

     Research in Management and Social Sciences (ISSN:  2278- 6236) Volume 2, Issue 1, 

      January 2013 (Impact Factor 5.313)


  1. Rural Tourism in India: Issues and Challenges in Marketing Strategy of Community Tourism

Monthly referred researchInternational Journal of Management and Social Sciences Research 

      (IJMSSR) ISSN: 2319- 4421 Volume 2, No. 3, March 2013


  1. Market Outlook on Community Tourism in Kerala,SAJMMR: South Asian Journal of

     Marketing & Management Research, Volume 3, Issue 4 (April, 2013) ISSN 2249-877X



  1. Family and Consumer Behaviour, Monthly referred research International Journal of

     Management and Social Sciences Research (IJMSSR) ISSN: 2319-4421 Volume 2, No. 7, July 



  1. Consumer behaviour towards services marketing with special reference to health sector

     (Ayurveda).International journal of Management Research and Review -IJMRR/ August

     2013/ Volume 3/Issue 8/Article No-7/3244-3249 ISSN: 2249-7196


  1. Importance Family in Consumer Behaviour, IJSR, International Journal of Scientific

      Research,Volume: 2 | Issue: 12 | December 2013 • ISSN      No 2277 – 8179 (Impact Factor 



 12.Direct Marketing and Importance of Pitch Processing .Refereed research journal. International

       Journal of Advanced Research in Management and Social Sciences ISSN: 2278-6236, Volume 

       3, Issue 2, February 2014.


  1. A study on Community Tourism in Kerala –Upcoming Potential Market, Global Journal for

       Research Analysis, double reviewed Monthly JournalVol: 2, Issue: 6, June 2014, ISSN 

       No: 2277-   8160. (Impact Factor-1.5408)


  1. Perception and Creating a New Model Called Community Tourism. PEZZOTTAITE Journals.

      Peer-reviewed International Journal of Entrepreneurship and Business Environment 

      Perspectives .A Referred Quarterly Journal .ISSN (P) 2279-0918.Vol:3, No: 2, April-June –



  1. A general study on Perception and community Tourism in Kerala. International Journal

of Business and Administration Research Review. (IJBARR), double blind peer reviewed 

quarterly journal, Vol.1, issue, 6, july-sept-2014.E-ISSN: 2347-856X, Print ISSN: 2348-

  1. Impact Factor (GIF):0.314


  1. 16. A General Study on Brand Image and Customer Expectation of Foot Wear with Reference to

Thanal Resident Association,International Journal of Management and Social Sciences 

      Research (IJMSSRpeer-reviewed journal) ISSN: 2319-4421 Volume 3, No. 10, October 2014.         

       (Impact Factor: 3.212)


  1. 17. A study on Customer Expectations VS Customer Perception about Different Promotional

Strategies of Ice- Cream Industry with Special Reference to Ernakulam District. De Paul 

      Journal of Scientific Research, International, Multidisciplinary, Peer reviewed Annual Journal,

ISSN Print: 2394-4412, Online: 2394-2509, Vol: 2/ Issue: 2 /Feburary-2015.


  1. 18. A Study on Promotional Strategies of Ice-cream Industry with Reference to Ernakulum

      District, International Journal of Management and Social Sciences Research (IJMSSR) ISSN:      

      2319-4421 Volume 4, No. 5, May 2015 (SJ Impact Factor – 3.212)


  1. 19. Responsible tourism and its role in Community tourism initiatives in Kerala, IJSR -

International Journal of Scientific Research, Peer reviewed, Volume: 4- Issue: 8- Aug 2015 •

      ISSN No 2277 - 8179, (Journal DOI: 10.15373/22778179), (Impact Factor.3.2416)


  1. A Study on the Guest Satisfaction in Hospitality Industry –Special Focus on Hotels in Kochi,

      Journal of Global Research Computer Science & Technology (JGRCST),Vol.-III, Issue-X,

      September 2015,ISSN: 2349 –5170. (Impact Factor-2.01)


  1. Corporate Social Responsibility on Youth Development, International Journal of Engineering

and Management Research (IJEMR), peer-reviewed refereed journal, ISSN (online): 2250-

       0758 Volume-5, Issue-6, December-2015, (Impact Factor-2.216)


  1. Direct Marketing and International Promotion, International Journal of Engineering and

      Management Research (IJEMR), peer-reviewed refereed journal, ISSN (ONLINE): 2250-0758, 

       Volume- 6, Issue-1, January-February- 2016, (Impact Factor-2.216)


23.A Study on Rural Market and Pitch Processing, International Journal of Advance Research in 

      Computer Science and Management Studies, Volume 4, Issue 7, July 2016, ISSN: 2321-7782 

      Online, (Impact Factor: 6.047)


  1. A study on Importance of Event Management in the Current Scenario, Indian Journal of

     Applied Research, Volume-7, Issue-8, August-2017, ISSN:-2249-555X, (Impact Factor: 

     4.984, IC-Value: 79.96, UGC Approved)


  1. A General Study on Can Everything be Branded? International Journal of Engineering and

 Management Research Volume-7, Issue-4, July-August 2017, ISSN: 2250-0758, (Impact 

      Factor: 3.105, UGC Approved)


  1. Corporate Social Responsibility and Involvement of Youth, International Journal of

     Management, IT & Engineering, Vol. 8 Issue 12, December 2018, ISSN: 2249-0558. Impact 

     Factor: 7.119.


27.Pitch Processing, Indian Journal of Applied Research,Volume-9 | Issue-4 | April-2019 | PRINT 

       ISSN - 2249-555X (Peer-Reviewed Journal and valid as per New UGC Gazette

regulations)UGC Sr.No.49333 ,INDEX COPERNICUS IC VALUE: 86.18.


  1. The Influence of Digital Brand Marketing Strategies on Travel Enterprises in India to build

     Brand Trust-A review on National Tourism Brand marketing,Journal of Information and   

    Computational Science,ISSN: 1548-7741, (Page No: 779-786). Volume 10 Issue 3 (March

2020).UGC Care Group II Certified Journal.

Article or Chapter in an Edited Book


  1. Vinay Raj R, 2010, Challenges between competition &Collaboration, Editor-Dr.AmishiArora, Collaborative Competition & other readings, pp-95-103 ,Himalaya Publishing House ,Girgaon, ISBN-978-81-8488-690-0


  1. Vinay Raj R,2011,Health & Medical tourism-Emerging sector in tourism with special reference to Ayurveda, Editor- Dr.M.EdwinGnanadhas,Dr.P.Jegan, Customer Relationship Management in the Present Scenario,pp-157-162 B-Digest Publications,Nagercoil-I,Tamil Nadu,ISBN:978-81-923976-1-0


  1. Vinay Raj R, 2011, Media Planning, Editor-Dr.N.Panchanathan, Dr.S.Duraiswamy, Emerging Trends in Business Management, pp-85-91, Macmillan Publishers India Ltd. New Delhi, ISBN: 0230-32281-6


  1. Vinay Raj R,2012, Identifying and Targeting Upcoming Potential Markets –A study on community tourism in kerala.Editor-Dr.KSankaran, New Paradigms of Management, pp-87-90,Vijay Nicole Imprints Pvt.Ltd,Chennai.ISBN:978-81-8209-330-0


  1. Vinay Raj R,2012,Perception of women on Kudambashree,Editor-Dr.M.EdwinGnanadhas,Dr.P.Jegan,Micro Finance & Women Entrepreneurship volume-ii,pp-345-355,B-Digest Publications,Nagercoil-I,Tamil Nadu ,ISBN:978-81-923975-2-8


  1. Vinay Raj R, 2015, Community Tourism and Its Role in Responsible Tourism Initiatives in Kerala, Editor-Dr.A.Venkatachalam, Responsible Tourism –Perspectives for Sustainable Development, pp-50-57, Dominant Publishers and Distributors Pvt.Ltd. New Delhi. ISBN:978-93-84161-98-9


  1. R, Dr.Vinay Raj. 2016. A Study on Market Outlook in Kerala,. Edited by Rev.Fr.A.Alex , Dr.R. Rajkumar- Strategies of Commerce & Management. Bangalore: Archers & Elevators Publishing House. ISBN-978-93-85640-72-8
  2. R, Dr.Vinay Raj. 2017. Marketing Challenges of Kudambashree In Rural Areas. Edited by Dr.Unny C J. Ernakulam, Kerala: De Paul Centre for Research & Development.ISBN-978-81-929671-4-1


Books Published


  1. R, Dr.Vinay Raj. 2016. 25 Questions and Answers on Brand Management. ISBN: 978-1-63040-923-4. Paldi, Ahmedabad: Sara Book Publication.

Paper presentation   : National

  1. Empty nest syndrome (UGC Sponsored National Seminar Morning star College, Angamaly, 26-27 Nov-2009)


  1. A seminar on Global recession and its impact on Indian Financial Markets, Datta Meghe

           Institute Nagpur (Jan,2010)


  1. Issues in Marketing of Goods and Services (UGC Sponsored National Seminar, Bishop 

     Heber College, Trichy, 12th Feb, 2010)


  1. Rural Market –A World of opportunity (National conference on Think Global, Go Rural,

          K.S.R College, Tiruchengode.18th March 2010)


  1. Change makes all the difference –SHRM, (National conference on quality Improvement  

        Tools in dynamic Market scenario, Delhi   Business School New Delhi.May6-7, 2010)


  1. Family Influence on consumer behaviour, National conference in Apeejay School of

       Management New Delhi May 14th, 2010


  1. A Market outlook on Kerala (AICTE sponsored National Conference on Indian Business

     Research, Sri Ramakrishna Institute of Technology, Coimbatore (24th May, 2010)


  1. Carbon & CHG Management, National Conference on Go Green, DMI College of

       Engineering, Chennai, 18th March, 2011.


  1. Media Planning, National Conference on Emerging Trends in Business Management, Vels

      University, Chennai, 18th& 19th April, 2011.


  1. Rural Marketing & Its Challenges, National Conference on Recent Trends in Management 

        Studies & Multidisciplinary Research, Maharashtra Academy of Engendering Alandi,

         Pune on 9th, 10th & 11th March, 2012


  1. A study on Health and Medical Tourism and its Marketing Strategy in Rural Area in

      Ernakulam District, National Seminar on Promoting Innovation and Entrepreneurship, Savitri

       Girls’ College, Ajmer on 25th March, 2012


  1. Community Tourism & Its Challenges in Rural Areas, National Level Conference on

       Disruptive Marketing- The Way Forward, CMR Institute   of Management Studies, 

        Bangalore, 27th April, 2012


  1. Importance of Proactive Pitching in marketing Community Tourism (Rural Areas).National

      Conference on Traditional Concepts in today’s    Context. Rajagiri Centre for Business 

      Studies, January, 24th 2013


  1. Direct Marketing .National Seminar on Melting Indian Rupee held at Ranippettai

        Engineering College, Vellore District, Tamil Nadu on September 18-19, 2013


  1. Corporate Social Responsibility & Sustainable Development with special reference to

Carbon & GHG Management in Eloor Industrial Area in Kerala, South India UGC 

        Sponsored National Seminar on Maximising Corporate Social   Responsibility in Indian 

        Perspective, St.Thomas   College Kozhencherry, 13-14, March 2014


  1. Effectiveness of four P’s of Social Marketing with Reference to Community Tourism,

National seminar Change 14, Social Marketing: Role of Academics, Government, Public 

      Sector & NGO, School of Business Management    & Legal Studies University of   Kerala,   

      Thiruvananthapuram, March 14-15,   2014


  1. Community tourism and its role in Responsible tourism initiatives in Kerala, Two day National

       Seminar on Responsible Tourism for sustainable development –Issues and prospects at Sree

SarswathyThyagaraja College, Coimbatore March 25-26, 2015.


Paper presentation   :  INTERNATIONAL


  1. HR can win. International HR Conclave “Four Es of HRM”Mahatma Gandhi College Guntur

     A.P. 29-31st Oct, 2010


  1. Marketing Strategy of Kudumbashree& Challenges in Rural Areas, International 

      Conference on Rural Markets, School of Management & Business Studies, Mahatma Gandhi 

       University, Kottayam (29th&30th Nov, 2010)


  1. A study on Community Tourism and its Marketing Strategy in Ernakulam District,

      International Conference -Management Next- New: Paradigms and Innovations held at 

Berchmans Institute of   Management Studies, SB College, Changanacherry on 13th& 14th

      January, 2012


  1. Perception about International Collaborations in Research Practice.De Novo International

      Conference on International Social Work, De Paul Institute of Science & Technology, 

Angamaly, Ernakulam on Nov 5-7, 2013.


  1. Marketing Challenges of Kudambashree in Rural Areas, International Conference of

     Entrepreneurship in a globalized world, Challenges, Policy & Perspectives, De Paul Institute 

of Science & Technology,  Angamaly, Ernakulam on Dec-13-14, 2013,


  1. Role of Sustainable Tourism with special focus on Ernakulam District, International Conference

on Triple bottom line for sustainability, De Paul Institute of Science & Technology and DePaul 

     University Chicago, IMA Hall Ernakulam,19th and 20th December 2016.



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